Two way SMS in India |
| Date Added: December 30, 2011 05:15:52 PM |
| Author: Ananth Prasath |
| Category: Business & Economy |
| Banks already use mobile marketing to let their customers know whenever a transaction occurs on their account. The city mayor can remind his residents of refuse collection dates. Pharmacies can send out messages that a customer's prescription is due to run out in three days, with an option that allows the customer to text a “reorder” back to the pharmacy. The Veterinary department could remind farmers about the foot and mouth disease outbreak in specified regions of the country. ZimStat could remind people to get counted in the forthcoming 2012 census, and the list goes on. The set up is the same, but in this case the SMS system responds to specific input by the sender. It has what is called short codes and key words. A short code is a five digit number that you buy from your service provider. This is the number that you advertise in any form of media for people to respond to, whether by voting SMS or simply by texting the displayed key word. How much do you charge for this? Well if it is a service that people are willing to pay for, you can charge any amount you want, as long as your advert is very clear that the SMS will cost that much. Some short code services could be free, especially if they benefit you. Vanity numbers You do not necessarily need a short code to deploy a two way SMS system, but you can with the use of a regular rs100 SIM card bearing an easy to remember number like 077 770 7700. All you need is a PC, a GSM modem, an SMS system and, of course, air time. You can be up and running in less than an hour. Use of vanity or golden numbers as the one listed at the end of this article could boost your visibility when doing SMS promotions. Sender ID branding This is when that the space on each message, usually reserved for the mobile number of the Bulk SMS Providers originating mobile phone, can be replaced with the name or brand of the company sending the message. A much simpler way to implement this is to outsource this service. Engage a company or an expert to do it for you. Concentrate on what you know and do best. It does not matter which industry you are in. Bulk SMS India The festive season is around the corner, have you considered ‘out of the box’ text messaging technology to push your sales volumes up? |
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